Jordan Wells
Senior Analyst
Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.
More articles from jordan-wells
media buying
platforms
·2 min read
Apple Ads APIs: Platform API shipped; Campaign Management API 5 still callable until 2027
media buying
platforms
·3 min read
TikTok Smart+ app campaigns: what automation covers—and which levers stay manual
media buying
platforms
·3 min read
Meta Advantage+ app campaigns: controls a game buyer still has
media buying
platforms
·3 min read
DMA designated services: which advertising and store gateways currently bind a game buyer
media buying
platforms
·3 min read
Apple Kids category and advertising: documented restrictions that bind UA creative
media buying
platforms
·3 min read
Amazon Ads app installs: DSP Events Manager for Android and Fire—not a full-store UA network card
market intelligence
media buying
·4 min read
Negotiating with ad networks and vendors
media buying
platforms
·6 min read
Mobile ad networks explained for beginners
measurement
platforms
·5 min read
Roblox real-time player targeting for advertisers
media buying
platforms
·7 min read
Anatomy of a mediation switch
media buying
·4 min read
Store listing experiments that move conversion
media buying
·6 min read