Jordan Wells
Senior Analyst
Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.
More articles from jordan-wells
market intelligence
media buying
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Q4 CPI shock: a scenario sheet for the reader’s own baseline
market intelligence
media buying
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Newzoo’s mobile market size is consumer spend, not addressable UA inventory
market intelligence
media buying
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IAB’s digital ad-spend report does not disclose a games cut
market intelligence
media buying
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“APAC” is not a Korea/Japan bid: check the geography grain first
market intelligence
media buying
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OEM preload claims need the denominator: devices, preloads or first opens
media buying
platforms
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Douyin mini-game task gold: Xingtu 20% and Ocean Engine unlock through 30 September 2026
media buying
platforms
·3 min read
Douyin mini-game 微端 delivery guide: Douyin/Toutiao only, Android package, no Pangle
media buying
platforms
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Douyin mini-game Ocean Engine ad credits: 5% window through 30 September 2026
media buying
platforms
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Unity Vector after the announcement: ROAS workflows that actually shipped
media buying
platforms
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TikTok Smart+ for app campaigns: documented availability versus account eligibility
media buying
platforms
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Advantage+ app campaigns: default-on setup versus sunset of legacy AAC
media buying
platforms
·2 min read