Marco Bianchi
Platforms Correspondent
Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.

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platforms
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Huawei Ads Kit for games: mainland joint-ops exclusivity and format notes

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How to read an NPPA game-licence batch before you plan China UA

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NPPA 2025 imported online-game list: 96 named works on the cumulative bulletin

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platforms
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NPPA September 2025 domestic batch: 145 named works, 24 September approval date

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NPPA January 2026 domestic batch: 177 named works, 23 January approval date

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NPPA February 2026 domestic batch: 146 named works, 26 February approval date

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NPPA December 2025 domestic batch: 144 named works, 24 December approval date

market intelligence
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NPPA August 2025 domestic batch: 166 named works, 21 August approval date

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platforms
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NPPA 2026 game-approval change notices: 72 numbered rows on the cumulative bulletin

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platforms
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NPPA March 2026 domestic batch: 130 named works, 24 March approval date

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miHoYo 《崩坏:因缘精灵》 banhao: row 6 on the September 2025 domestic batch

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