Marco Bianchi

Platforms Correspondent

Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.

More articles from marco-bianchi

Huawei Ads Kit for games: mainland joint-ops exclusivity and format notes

platforms

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1 min read

Huawei Ads Kit for games: mainland joint-ops exclusivity and format notes

How to read an NPPA game-licence batch before you plan China UA

market intelligence

platforms

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2 min read

How to read an NPPA game-licence batch before you plan China UA

NPPA 2025 imported online-game list: 96 named works on the cumulative bulletin

market intelligence

platforms

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2 min read

NPPA 2025 imported online-game list: 96 named works on the cumulative bulletin

NPPA September 2025 domestic batch: 145 named works, 24 September approval date

market intelligence

platforms

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2 min read

NPPA September 2025 domestic batch: 145 named works, 24 September approval date

NPPA January 2026 domestic batch: 177 named works, 23 January approval date

market intelligence

platforms

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2 min read

NPPA January 2026 domestic batch: 177 named works, 23 January approval date

NPPA February 2026 domestic batch: 146 named works, 26 February approval date

market intelligence

platforms

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2 min read

NPPA February 2026 domestic batch: 146 named works, 26 February approval date

NPPA December 2025 domestic batch: 144 named works, 24 December approval date

market intelligence

platforms

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2 min read

NPPA December 2025 domestic batch: 144 named works, 24 December approval date

NPPA August 2025 domestic batch: 166 named works, 21 August approval date

market intelligence

platforms

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2 min read

NPPA August 2025 domestic batch: 166 named works, 21 August approval date

NPPA 2026 game-approval change notices: 72 numbered rows on the cumulative bulletin

market intelligence

platforms

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2 min read

NPPA 2026 game-approval change notices: 72 numbered rows on the cumulative bulletin

NPPA March 2026 domestic batch: 130 named works, 24 March approval date

market intelligence

platforms

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2 min read

NPPA March 2026 domestic batch: 130 named works, 24 March approval date

miHoYo 《崩坏:因缘精灵》 banhao: row 6 on the September 2025 domestic batch

market intelligence

platforms

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2 min read

miHoYo 《崩坏:因缘精灵》 banhao: row 6 on the September 2025 domestic batch

CADPA T/CADPA 59-2025 and 60-2025: classification and distribution/promotion standards from 6 February 2025

market intelligence

platforms

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2 min read

CADPA T/CADPA 59-2025 and 60-2025: classification and distribution/promotion standards from 6 February 2025