Marco Bianchi
Platforms Correspondent
Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.
More articles from marco-bianchi
market intelligence
platforms
·2 min read
Canada soft-launch card for midcore F2P (not another iOS-first generic)
platforms
·2 min read
Store rating / review response checklist during a live-ops controversy
platforms
·2 min read
Store feature / editorial submission checklist timed to live-ops peaks
platforms
·1 min read
Push opt-in timing in FTUE versus later sessions
platforms
·1 min read
Pre-registration rewards: cap, date and store-page match
platforms
·2 min read
Phased release / staged rollout checklist during a monetisation change
platforms
·1 min read
Gacha single-pull vs multi-pull pricing honesty checklist
platforms
·1 min read
Gacha rate disclosure: store, ad and in-game screens
platforms
·1 min read
Play custom store listing: one F2P hook per audience
platforms
·1 min read
Cross-store SKU ID mapping checklist for web shop and CRM
market intelligence
platforms
·1 min read
Chuseok: Korea store and rating checks before spend
platforms
·1 min read