Marco Bianchi

Platforms Correspondent

Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.

More articles from marco-bianchi

TapTap PRC average App MAU hits 44.0M in 2024 (+23% YoY)

market intelligence

platforms

·

1 min read

TapTap PRC average App MAU hits 44.0M in 2024 (+23% YoY)

AppsFlyer documents MSA/Huawei OAID integration for China Android attribution

market intelligence

platforms

·

2 min read

AppsFlyer documents MSA/Huawei OAID integration for China Android attribution

NPPA 2026 import register: 43 numbered titles as of 31 August listing

market intelligence

platforms

·

2 min read

NPPA 2026 import register: 43 numbered titles as of 31 August listing

NPPA September 2024 domestic batch: 106 named works, 27 September approval date

market intelligence

platforms

·

2 min read

NPPA September 2024 domestic batch: 106 named works, 27 September approval date

NPPA October 2024 domestic batch: 109 named works, 25 October approval date

market intelligence

platforms

·

1 min read

NPPA October 2024 domestic batch: 109 named works, 25 October approval date

NPPA May 2026 domestic batch: 154 named works, 25 May approval date

market intelligence

platforms

·

2 min read

NPPA May 2026 domestic batch: 154 named works, 25 May approval date

NPPA March 2026 domestic batch: 130 named works, 24 March approval date

market intelligence

platforms

·

2 min read

NPPA March 2026 domestic batch: 130 named works, 24 March approval date

NPPA March 2025 domestic batch: 129 named works, 20 March approval date

market intelligence

platforms

·

2 min read

NPPA March 2025 domestic batch: 129 named works, 20 March approval date

NPPA June 2026 domestic batch: 163 named works; Tencent operator on row 1

market intelligence

platforms

·

2 min read

NPPA June 2026 domestic batch: 163 named works; Tencent operator on row 1

NPPA June 2025 domestic batch: 147 named works, 23 June approval date

market intelligence

platforms

·

1 min read

NPPA June 2025 domestic batch: 147 named works, 23 June approval date

NPPA July 2026 domestic batch: 193 named works, 22 July approval date

market intelligence

platforms

·

1 min read

NPPA July 2026 domestic batch: 193 named works, 22 July approval date

NPPA January 2025 domestic batch: 123 named works, 20 January approval date

market intelligence

platforms

·

2 min read

NPPA January 2025 domestic batch: 123 named works, 20 January approval date