Marco Bianchi

Platforms Correspondent

Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.

More articles from marco-bianchi

Google Play pre-registration feature changes operators must track

platforms

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1 min read

Google Play pre-registration feature changes operators must track

External purchase link / web-shop deep-link requirements that broke last quarter

platforms

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2 min read

External purchase link / web-shop deep-link requirements that broke last quarter

Apple pre-order for games: current documented limits

platforms

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1 min read

Apple pre-order for games: current documented limits

App Store pre-order rules that affect F2P launch timing

platforms

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2 min read

App Store pre-order rules that affect F2P launch timing

Age rating questionnaire updates that block F2P updates mid-season

platforms

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2 min read

Age rating questionnaire updates that block F2P updates mid-season

Latest NPPA batch pointer (maintain; do not freeze a stale month)

market intelligence

platforms

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2 min read

Latest NPPA batch pointer (maintain; do not freeze a stale month)

Mainland China iOS: ISBN gate before a paid test

platforms

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1 min read

Mainland China iOS: ISBN gate before a paid test

Mainland China Android OEM first-test card (no ISBN, no spend)

platforms

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1 min read

Mainland China Android OEM first-test card (no ISBN, no spend)

MIIT app filing: announced deadline versus later inspection

market intelligence

platforms

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2 min read

MIIT app filing: announced deadline versus later inspection

CADPA gacha standards: announced versus adopted in public titles

platforms

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1 min read

CADPA gacha standards: announced versus adopted in public titles

Zenless Zone Zero Xbox Series X|S launch dated 6 June 2025 (Xbox Wire)

market intelligence

platforms

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2 min read

Zenless Zone Zero Xbox Series X|S launch dated 6 June 2025 (Xbox Wire)

TiMi Studio Group discloses 100M monthly active users outside mainland China

market intelligence

platforms

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1 min read

TiMi Studio Group discloses 100M monthly active users outside mainland China