Maya Lombardi
Creative Strategy Editor
Maya examines hooks, concepts, mechanics, and iteration systems. Her work asks how teams can increase creative range without losing production discipline.
More articles from maya-lombardi
creative strategy
media buying
·3 min read
Puzzles & Survival: turn a narrative-plus-gameplay result into a factorial brief
creative strategy
media buying
·2 min read
Keep downside visible beside an expected creative-project surplus
creative strategy
media buying
·2 min read
Apply a hard channel cap before allocating the remainder
creative strategy
media buying
·2 min read
Count the test cells a fixed learning budget can actually fund
creative strategy
media buying
·2 min read
Estimate working cash tied up in a settlement delay
creative strategy
media buying
·2 min read
Stress-test retargeting CPA against an incremental-outcome assumption
creative strategy
media buying
·2 min read
Recalculate remaining daily pace without rewriting past spend
creative strategy
media buying
·2 min read
Price an acquisition target in qualified players rather than installs
creative strategy
media buying
·2 min read
Compare prevention cost with an explicitly assumed rework risk
creative strategy
media buying
·2 min read
Convert available production hours into a bounded concept slate
creative strategy
media buying
·2 min read
Separate a playable’s shared build cost from per-network adaptation
creative strategy
media buying
·2 min read