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platforms
Mainland China iOS: ISBN gate before a paid test
App Store Connect help states that games on the China mainland App Store must secure an NPPA approval number and upload ISBN issuance or approval documents before offering paid games or IAP in that storefront.
Marco Bianchi
1 min read
platforms
·1 min read
Mainland China Android OEM first-test card (no ISBN, no spend)
market intelligence
platforms
·2 min read
MIIT app filing: announced deadline versus later inspection
platforms
·1 min read
CADPA gacha standards: announced versus adopted in public titles
market intelligence
platforms
·2 min read
Zenless Zone Zero Xbox Series X|S launch dated 6 June 2025 (Xbox Wire)
creative strategy
platforms
·1 min read
miHoYo / HoYoverse launches Zenless Zone Zero globally
media buying
platforms
·2 min read
Xiaomi HyperOS developer docs list game anti-addiction and ad mis-tap violation tiers
market intelligence
platforms
·1 min read
TiMi Studio Group discloses 100M monthly active users outside mainland China
market intelligence
platforms
·1 min read
TapTap PRC average App MAU hits 44.0M in 2024 (+23% YoY)
media buying
platforms
·2 min read
TapTap publishes mini-game in-game advertising review norms
media buying
platforms
·1 min read
TapTap platform revenue +37.6% H1 2025 on ad algorithm upgrades
measurement
platforms
·2 min read