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2025 minors-protection audit: all 20 sampled mobile games still enforced Fri/Sat/Sun/holiday 20:00–21:00 play window
Southern Finance’s fifth annual minors-protection evaluation (2025) reports that all 20 audited Mainland mobile games still enforced the NPPA 2021 schedule: one hour only on Friday, Saturday, Sunday and holidays between 20:00 and 21:00.
Marco Bianchi
2 min read
market intelligence
platforms
·2 min read
CAC, MIIT and MPS launch 2026 personal information protection enforcement agenda targeting ads/SDKs/apps
platforms
·2 min read
WeChat Pay versus store IAP in a hybrid China SKU
creative strategy
platforms
·2 min read
WeChat mini-game versus the App Store SKU: promise map
media buying
platforms
·2 min read
No Google Play in China: the distribution list a UA plan needs
platforms
·2 min read
China loot-box probability disclosure vs global gacha ads
market intelligence
platforms
·1 min read
HarmonyOS NEXT: what a game build must still prove
media buying
platforms
·1 min read
Douyin mini-game: ISBN before virtual payment
market intelligence
platforms
·1 min read
Apple China account and storefront: first-test questions
platforms
·2 min read
Xiaomi GetApps / HyperOS: game anti-addiction and ad mis-tap violation tiers
platforms
·1 min read
vivo game centre: no IAP without ISBN; paid-game qualification table
platforms
·1 min read