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Huawei Ads Kit for games: mainland joint-ops exclusivity and format notes
Huawei Ads Kit / Petal Ads Publisher Service documentation restricts mainland China joint-operated game apps from connecting non-Petal ad SDKs, lists rewarded and interstitial placements typical of games, and limits mainland banner sizes.
Marco Bianchi
1 min read
media buying
platforms
·2 min read
ISBN delay: cost of a slipped China UA start (reader dates)
platforms
·4 min read
Roblox Everywhere: when a platform ships standalone apps, it competes for your installs
market intelligence
media buying
·3 min read
WeChat mini-game virtual-payment incentives for 2026: 60% cash, launch bonuses, 22 Sep account lock
market intelligence
media buying
·2 min read
WeChat mini-game IAA incentives from 20 August 2026: 3-minute lifetime, 180-day option
market intelligence
media buying
·2 min read
Gross ROAS to cash payback with store fee and VAT as explicit inputs
market intelligence
media buying
·2 min read
Q4 CPI shock: a scenario sheet for the reader’s own baseline
market intelligence
media buying
·2 min read
Newzoo’s mobile market size is consumer spend, not addressable UA inventory
market intelligence
media buying
·2 min read
IAB’s digital ad-spend report does not disclose a games cut
market intelligence
media buying
·2 min read
“APAC” is not a Korea/Japan bid: check the geography grain first
market intelligence
media buying
·2 min read
OEM preload claims need the denominator: devices, preloads or first opens
creative strategy
media buying
·3 min read