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creative strategy
media buying
Community event calendar synced to live-ops and UA freezes
Sync Discord community drops to live-ops offer windows and UA creative freezes. Discord Guidelines set conduct baselines for event chat; conflicting offers are an operator process failure.
Leila Fernandez
1 min read
creative strategy
media buying
·2 min read
CNY / Spring Festival operator checklist for global F2P UA
creative strategy
media buying
·1 min read
Chuseok operator checklist for Korea F2P
creative strategy
media buying
·1 min read
Christmas / New Year live-ops calendar checklist for global F2P
creative strategy
media buying
·1 min read
Golden Week (China) outbound creative and moderation checklist
creative strategy
·1 min read
Black Friday endcard honesty: sale end time must match store/web shop
creative strategy
media buying
·1 min read
When a new battle-pass cinematic is worth a new concept
creative strategy
media buying
·1 min read
Creator seeding budget vs paid amplification split worksheet (labelled synthetic)
creative strategy
media buying
·1 min read
Always-on creator retainer vs burst seeding: a labelled scenario sheet
creative strategy
media buying
·1 min read
Concept farm capacity: weekly new hooks needed to hold CPI
creative strategy
·1 min read
China age-reminder and minor-ad placement checks
media buying
playable ads
·1 min read