Latest
media buying
playable ads
Rewarded placement map: session minute versus ad load
Map rewarded opt-in moments to AdMob reward-policy and placement guidance before raising session ad load.
Juliet Ramos
1 min read
creative strategy
playable ads
·1 min read
Midcore playable: one complete loop before CTA
creative strategy
playable ads
·1 min read
Midcore playable QA gate before network upload
playable ads
·1 min read
Midcore playable byte budget vs tutorial length tradeoff checklist
media buying
playable ads
·1 min read
Interstitial after fail: documented host rules vs design habit
playable ads
·2 min read
Rewarded playable / interactive formats: current network support matrix
creative strategy
playable ads
·1 min read
Playable vs video IPM claims for midcore F2P: sample scope check
measurement
·3 min read
Airbridge adds Amazon Ads as an app measurement channel
measurement
·2 min read
When to freeze a cohort for payback review (and when not to)
measurement
media buying
·1 min read
Using predicted LTV in bids: disclosure checklist for the UA team
measurement
media buying
·1 min read
Blended ROAS targets that hide channel failure in F2P portfolios
measurement
·1 min read