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creative strategy
media buying
India real-money adjacency: what a casual F2P ad must not imply
Checklist against PROG Act 2025 sections 5–6 prohibiting offering and advertising online money games, for casual F2P creatives that risk RMG adjacency.
Leila Fernandez
1 min read
creative strategy
media buying
·1 min read
Publish the 2026 festival calendar to UA 60 days out
creative strategy
media buying
·1 min read
Amplify Spark or Branded Mission UGC before cutting a studio remake
creative strategy
media buying
·1 min read
YouTube Shorts end card to store: path documentation
creative strategy
media buying
·1 min read
UGC rights and music checklist before paid amplification
creative strategy
media buying
·1 min read
TikTok spark / code-to-game: current documented path
creative strategy
media buying
·1 min read
Songkran / SEA water-festival creative and offer checklist
creative strategy
media buying
·1 min read
Seasonal creative localisation checklist (CNY, Diwali, Ramadan, Chuseok)
creative strategy
media buying
·1 min read
Safe-for-brand checklist when using creator gameplay footage
creative strategy
media buying
·1 min read
Ramadan operator checklist for MENA F2P (offers, dayparting, creative)
creative strategy
media buying
·1 min read
Match-3 meta-event ads that expire with the event
creative strategy
media buying
·1 min read