All our media buying news
creative strategy
media buying
Eid al-Fitr / Eid al-Adha live-ops and UA checklist
Eid peaks need offer and creative freezes like other holidays. 2026 estimates: Eid al-Fitr ~20 March; Eid al-Adha ~27 May—confirm locally.
Leila Fernandez
1 min read
creative strategy
media buying
·1 min read
Crisis mute switch: pausing creator amplification in one hour
creative strategy
media buying
·1 min read
Creator whitelist / denylist tied to brand safety and chat toxicity
creative strategy
media buying
·1 min read
Creator brief for F2P: must-show FTUE vs must-not-promise economy
creative strategy
media buying
·1 min read
Competitive claim substantiation for F2P genre ads
creative strategy
media buying
·1 min read
Community event calendar synced to live-ops and UA freezes
creative strategy
media buying
·2 min read
CNY / Spring Festival operator checklist for global F2P UA
creative strategy
media buying
·1 min read
Chuseok operator checklist for Korea F2P
creative strategy
media buying
·1 min read
Christmas / New Year live-ops calendar checklist for global F2P
creative strategy
media buying
·1 min read
Golden Week (China) outbound creative and moderation checklist
creative strategy
media buying
·1 min read
When a new battle-pass cinematic is worth a new concept
creative strategy
media buying
·1 min read