Jordan Wells

Senior Analyst

Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.

More articles from jordan-wells

Xiaomi HyperOS developer docs list game anti-addiction and ad mis-tap violation tiers

media buying

platforms

·

2 min read

Xiaomi HyperOS developer docs list game anti-addiction and ad mis-tap violation tiers

TapTap publishes mini-game in-game advertising review norms

media buying

platforms

·

2 min read

TapTap publishes mini-game in-game advertising review norms

TapTap platform revenue +37.6% H1 2025 on ad algorithm upgrades

media buying

platforms

·

1 min read

TapTap platform revenue +37.6% H1 2025 on ad algorithm upgrades

Douyin Mini Games limited-time ad revenue incentive (1 Jun–31 Oct 2025)

media buying

platforms

·

1 min read

Douyin Mini Games limited-time ad revenue incentive (1 Jun–31 Oct 2025)

Douyin Mini Games ad-credit incentive window through 30 September 2026

media buying

platforms

·

2 min read

Douyin Mini Games ad-credit incentive window through 30 September 2026

Douyin Mini Games updates promotion ad-credit cooperation agreement (17 Apr 2026)

media buying

platforms

·

2 min read

Douyin Mini Games updates promotion ad-credit cooperation agreement (17 Apr 2026)

No Google Play in China: the distribution list a UA plan needs

media buying

platforms

·

2 min read

No Google Play in China: the distribution list a UA plan needs

Douyin mini-game: ISBN before virtual payment

media buying

platforms

·

1 min read

Douyin mini-game: ISBN before virtual payment

ISBN delay: cost of a slipped China UA start (reader dates)

media buying

platforms

·

2 min read

ISBN delay: cost of a slipped China UA start (reader dates)

WeChat mini-game virtual-payment incentives for 2026: 60% cash, launch bonuses, 22 Sep account lock

market intelligence

media buying

·

3 min read

WeChat mini-game virtual-payment incentives for 2026: 60% cash, launch bonuses, 22 Sep account lock

WeChat mini-game IAA incentives from 20 August 2026: 3-minute lifetime, 180-day option

market intelligence

media buying

·

2 min read

WeChat mini-game IAA incentives from 20 August 2026: 3-minute lifetime, 180-day option

Gross ROAS to cash payback with store fee and VAT as explicit inputs

market intelligence

media buying

·

2 min read

Gross ROAS to cash payback with store fee and VAT as explicit inputs