Marco Bianchi
Platforms Correspondent
Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.
More articles from marco-bianchi
market intelligence
platforms
·1 min read
NPPA December 2024 domestic batch: 118 named works, 23 December approval date
market intelligence
platforms
·2 min read
August 2026 domestic batch: 209 works; NetEase 射雕 renamed 千里之路 on change list
market intelligence
platforms
·2 min read
April 2026 NPPA: 147 domestic ISBNs plus 7 import approvals dated 28 April
market intelligence
platforms
·2 min read
2025 NPPA import online-game register lists 96 numbered titles
market intelligence
platforms
·2 min read
Google Play remains unavailable for mainland China distribution (structural)
market intelligence
platforms
·2 min read
Mobile App Filing remains mandatory for China stores, WeChat/Alipay minis, and games (plus ISBN)
market intelligence
platforms
·1 min read
2024 NPC amendment to Minors Protection Law changes Article 9 coordination text
market intelligence
platforms
·2 min read
Initial deadline for minors personal information audit annual filing: 31 Jan 2026
market intelligence
platforms
·2 min read
English translation published for CAC Minors’ Mode Guidelines (China Law Translate, 8 Dec 2025)
market intelligence
platforms
·2 min read
Minors Cyberspace Protection Regulations take effect 1 January 2024
market intelligence
platforms
·1 min read
MIIT app-filing supervision and inspection window April–June 2024
market intelligence
platforms
·2 min read