Marco Bianchi

Platforms Correspondent

Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.

More articles from marco-bianchi

CAC issues Guidelines for Establishing Minors’ Modes for Mobile Internet (15 Nov 2024)

market intelligence

platforms

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2 min read

CAC issues Guidelines for Establishing Minors’ Modes for Mobile Internet (15 Nov 2024)

CAC publishes draft State Council rules on healthy/safe internet use by minors (18 Sep 2026)

market intelligence

platforms

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2 min read

CAC publishes draft State Council rules on healthy/safe internet use by minors (18 Sep 2026)

Apple App Store China continues to require NPPA approval number for paid/IAP games

market intelligence

platforms

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2 min read

Apple App Store China continues to require NPPA approval number for paid/IAP games

2025 minors-protection audit: all 20 sampled mobile games still enforced Fri/Sat/Sun/holiday 20:00–21:00 play window

market intelligence

platforms

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2 min read

2025 minors-protection audit: all 20 sampled mobile games still enforced Fri/Sat/Sun/holiday 20:00–21:00 play window

CAC, MIIT and MPS launch 2026 personal information protection enforcement agenda targeting ads/SDKs/apps

market intelligence

platforms

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2 min read

CAC, MIIT and MPS launch 2026 personal information protection enforcement agenda targeting ads/SDKs/apps

WeChat Pay versus store IAP in a hybrid China SKU

platforms

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2 min read

WeChat Pay versus store IAP in a hybrid China SKU

China loot-box probability disclosure vs global gacha ads

platforms

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2 min read

China loot-box probability disclosure vs global gacha ads

HarmonyOS NEXT: what a game build must still prove

market intelligence

platforms

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1 min read

HarmonyOS NEXT: what a game build must still prove

Apple China account and storefront: first-test questions

market intelligence

platforms

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1 min read

Apple China account and storefront: first-test questions

Xiaomi GetApps / HyperOS: game anti-addiction and ad mis-tap violation tiers

platforms

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2 min read

Xiaomi GetApps / HyperOS: game anti-addiction and ad mis-tap violation tiers

vivo game centre: no IAP without ISBN; paid-game qualification table

platforms

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1 min read

vivo game centre: no IAP without ISBN; paid-game qualification table

OPPO Game Center: documented listing qualifications and package suffix

platforms

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1 min read

OPPO Game Center: documented listing qualifications and package suffix